We are an honest and transparent hair care brand that focuses on the important things:
Simple but effective hair care driven by a fun and energetic brand created
in New York City - the city of dreams.


We exist to make beauty simple! Buying beauty products is complicated. What ingredients are good for you and which are just fillers, marketing gimmicks or even toxic? With everything you care about in your life, you shouldn't have to worry about your hair care. That’s why in all of our products we remove harmful chemicals, and give you only the enriching ingredients you need. We strive to keep things real!


We care about the ingredients we use and do not include harmful chemicals or fillers. All of our products are free from parabens, sulfates, micro plastic, synthetic fragrances and mineral oils. We also sprinkle in new cutting-edge ingredients to help you look your best, from avocado infusions to almond oil. Show your hair some love. When your hair needs care, our products are what you need!

Contact Us

Want to partner with us? Just email us at the address below.

[email protected]
26 Broadway, 8th floor
New York, NY 10004

Phone: 917-765-4177